Beekeeper’s Naturals just launched Kids’ Fiber Lollipops, a new product designed to address the fiber insufficiency, which is estimated to exist in 95% of children’s diets.

The health brand collaborated with its medical advisory board, which includes celebrity nutritionist Mona Sharma, board-certified pediatrician Joel Warsh, and gastroenterologist and board-certified internal medicine physician Dr. Michael Reja to develop a lollipop that combines propolis with chicory root fiber, in an equivalent amount of fiber to a cup of prune juice (3 grams) with just two grams of sugar.

The launch builds on the brand’s Kids’ Throat Soothing Lollipops, which experienced a 750% year-over-year sales increase from Q1 2024 to Q1 2025, signaling a strong appetite among parents for kid-friendly wellness products, according to the brand.

Beekeeper’s Naturals now has products available in over 18,000 retail locations, including Whole Foods, Target, Walmart, CVS, and Walgreens.

The company will be rolling out a campaign for the new launch that features:

• Branded pop-up trucks in Los Angeles and Austin
• A movie theater takeover partnership with Cinespia in Los Angeles
• A seeding kit called “Lollipops That Help Them Poop” going to over 100 celebrities and parenting influencers
• Paid influencer campaigns
• Regional OOH Placements
• A gifting program tied to kid-centric community events