Market Updates, Products & Ingredients

Beauty Brand Genaura to Launch Product Line Featuring Gencor’s Levagen+

The PEA ingredient, enhanced by Gencor’s LipiSperse technology, will be featured in a facial serum in 2024.

Gencor has partnered with beauty brand Genaura to debut a premium skincare product line which will include a facial serum featuring Levagen+ with LipiSperse technology.
 
Levagen+, a branded palmitoylethanolamide (PEA) ingredient, was included in the formulation to target chronic, low-grade inflammation associated with age-related changes in the skin. The company’s LipiSperse technology will improve dispersion and bioavailability of the ingredient. Gencor will work alongside Genaura to help reach commercialization, which is planned for 2024.
 
“When you partner with Gencor, we are truly that: a partner. From the initial conception to the final product, we are there every step of the way to help with successful product launch,” said R.V. Venkatesh, co-founder and managing director of Gencor. “Partnering with upscale brands like Genaura to launch an entire beauty product line with our clinically studied ingredients is very rewarding. We are excited to bring our expertise and passion to this new beauty line.”
 
This is the second beauty product to feature Levagen+, following Gencor’s partnership with Lyma Skincare.
 
Gencor’s applications within the beauty space include ingredients for gels, creams, serums, powders, and more.

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