Apex Compliance has launched a new software tool designed to help the marketers of nutritional products, dietary supplements, and functional foods reduce costs and hassle when it comes to ensuring regulatory compliance with product claims.  
 
The software was developed by Asa Waldstein, a regulatory expert in the nutritional products industry. Apex Compliance helps to find risky terms and phrases, and suggests lower-risk alternatives on websites, YouTube videos, and other content. Apex Compliance is a user-friendly tool designed for brands, marketing agencies, law firms, consultants, investors, and banks that serve the nutraceuticals, conventional and functional foods/beverages, and cannabis industries.
 
The software focuses on three areas of regulatory risk before publishing, namely websites, YouTube, and uploaded content, and reviews it before publishing. It provides a detailed report showing the exact URL location of each keyword, the paragraph it is used in, the risk rating, lower-risk alternatives, and notes. This provides a playbook on how to reduce regulatory risk. It also review uploaded blogs and social content before posting and it streamlines the process by flagging keywords and simplifies swapping high risk phrases for low-risk alternatives.
 
Users can also add their own keywords into the software, as well as risk rating and lower-risk alternative words to help with future reviews. The application enables users to compile searchable keyword lists, in addition to the lists which come pre-loaded on the software, such as “Top Sustainability Lawsuit Phrases,” or “Common FDA/FTC Trigger Words,” for instance. The software is preloaded with 50 common phrases in warning letters and plaintiff lawsuits, such as “lowers cholesterol,” “anxiety,” “depression,” and “pain.”
 
“Regulatory reviews that used to take hours can now be conducted in seconds,” said Apex Compliance founder Asa Waldstein. “Apex Compliance was developed as a tool for my consulting company, Supplement Advisory Group, and it became so useful industry colleagues started asking to use it. Apex Compliance saves time when reviewing marketing content and is a teaching tool that helps build in-house regulatory expertise.”
 
“Apex Compliance is truly a game-changing technology to help you keep pace in a challenging and ever-changing regulatory world. It’s affordable and perfect, especially for small and medium-sized startups that can’t afford a full regulatory department,” said Tim Gerke, president of supplement maker Allergy Research Group, based in Salt Lake City, Utah.
 
Apex Compliance is a monthly subscription service which is available at a discount for one-year commitments.