Market Updates, Products & Ingredients

Ancient Nutrition Launches Line of Soil-Based Probiotics

The company's formulas include a trifecta of prebiotics, probiotic bacteria, and post-biotics, containing ingredients that are found naturally in soil.

Supplement company Ancient Nutrition announced its launch of a new line of probiotics, totaling four different formulations: Ultimate, Gut Restore, Men’s, and Women’s.
 
Each formulation contains a combination of strain-diverse soil-based organisms (SBO),, probiotics and an organic fermented blend of superfoods formulated specifically to support gut health and immune system health.
 
The line provides consumers with a new shelf-stable supplement comprised of prebiotics, probiotics, and postbiotics in a single dose. Ancient Nutrition SBO Probiotics are available for purchase at major retailers and natural health stores across the U.S. and online.
 
These probiotics contain 25-50 billion CFUs and can survive without refrigeration, and, unlike many probiotics on the market, occur naturally in soil. The brand uses a “trifecta of prebiotics, probiotics, and postbiotics in all four formulations in this line.
 
The Ultimate supplement is formulated to optimize complex carbohydrate breakdown, modulate inflammation, promote healthy digestive function, and maintain healthy gut flora. Gut Restore is designed to maintain healthy gut flora, healthy elimination, and promote proper digestion and nutrient absorption. The Men’s formula contains strains tailored to promote healthy body composition and fat metabolism, boost muscle mass, strength, and serum testosterone levels, while also supporting proper digestion and nutrient absorption. The Women’s formula was designed to support healthy energy, digestive function, and healthy elimination, as well as to reduce fatigue and maintain healthy gut flora.
 
“The goal in creating our SBO Probiotics is to offer consumers unique formulas that support growth of normal microflora in the gut, healthy gastrointestinal function, positive digestive health, and healthy immune system function in one convenient form,” Jordan Rubin, co-founder of Ancient Nutrition, said. “We’re hyper aware of how important proper gut health maintenance is and that our consumers are looking for more functional solutions for their digestive health, immune system health, and skin health.”
 
Ancient Nutrition reports that both of its co-founders have been personally invested in soil-based organisms, having sought out these nutritional solutions for themselves as part of an ancestral diet.
 
Dr. Josh Axe, Ancient Nutrition’s other co-founder, also authored a book called Eat Dirt, which delves deep into leaky gut, the gut-immune connection, and how an insufficient exposure to “dirt” (SBOs) can directly affect the gut-immune health connection. While the solution may seem counterintuitive, he suggests welcoming healthier “dirt” back into our lives in order to strengthen one’s gut.
Ancient Nutrition’s probiotics supplements have been formulated entirely from probiotics found in soil, believed to be beneficial to bloating and healthy immune system function, which are the key benefits. Additionally, these probiotics have been fermented,, and contain additional “superfood” extracts that can help to support healthy nutrient absorption and utilization.
 
 

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