• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status

    All Eyes on Vision Health

    Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health

    Vitamin D: A Fixture of Supplementation and Fortification

    Magnesium: An Essential Mineral with Many Forms and Functions
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Glossary
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Berry Health Benefits Symposium Begins Tuesday, January 31

    Nutrasource Rebrands Clinical Trial Site to Apex Trials

    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Berry Health Benefits Symposium Begins Tuesday, January 31

    Natural Products Association Blasts FDA for Punting CBD Issues to Congress

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    FDA Denies CBD Petitions, Cites Safety Concerns, Looks to Congress for New Regulatory Pathway
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Berry Health Benefits Symposium Begins Tuesday, January 31

    Nutrasource Rebrands Clinical Trial Site to Apex Trials

    Natural Products Association Blasts FDA for Punting CBD Issues to Congress

    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits

    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients

    Vitamin D Supplementation Reduces Risk of Dynapenia

    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

    Multi-Strain Probiotic Improves Self-Reported Mood, Sleep, Serotonin Levels
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Nutrition21, LLC

    Sabinsa Corporation

    BGG Americas, Inc.

    Chenguang Biotech Group Co., Ltd.

    KLK OLEO
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Nutrition21, LLC

    Sabinsa Corporation

    BGG Americas, Inc.

    Chenguang Biotech Group Co., Ltd.

    KLK OLEO
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    Health & Wellness Market Performance for 2015

    Naturally healthy foods have been the real winner this year, valued globally at $276 billion.

    Health & Wellness Market Performance for 2015
    Fortified/functional products are showing healthy growth.
    Related CONTENT
    • Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Euromonitor Reveals Top 10 Global Consumer Trends
    • Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023
    • Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market
    Ewa Hudson, Head of Health and Wellness at Euromonitor International11.24.15
    Is organic still selling? Does the “natural” trend mean that fortified/functional food is now totally passé? Which gluten-free categories are enjoying the most buoyant growth? Why are consumers turning their noses up at better for you (BFY) offerings? To mark the release of Euromonitor International’s latest health and wellness data, we answer these questions and some others.
     
    Naturally Healthy Wins Out
    Perceived healthier than highly refined foods, the naturally healthy category, valued globally at $276 billion in 2015, is the real winner in health and wellness for 2015. It is the largest health and wellness category, exceeding that of fortified/functional products by almost $20 billion, and also beating it in terms of growth dynamism (based on fixed U.S.$ 2015 exchange rates and constant prices), as evident from the Health and Wellness Global Performance 2015 datagraphic. 
     
    Naturally healthy products like oatmeal, spring water, 100% juice and nut snacks are among the ultimate clean label foods, which, in the eyes of consumers, have not been toyed with and can therefore be trusted, even if they do not sport an organic label.  
     
    Naturally healthy is also a prime area for innovation, with new superfoods and beverages continuously hitting retailer shelves. Further growth of more than $69.2 billion at constant 2015 prices is expected by 2020. 
     
    Fortified/Functional Food as Relevant as Ever
    Despite what some might expect, owing to the concerted drive toward clean labels and natural products, fortified/functional offerings are doing much more than just holding their ground. They are showing healthy growth, in fact.  
     
    Particularly in demand right now are extra protein and energy. Euromonitor International’s latest data identify energy boosting as the most dynamic health and wellness positioning platform, with constant value growth of 8% in 2015. Formerly targeted primarily at young males, manufacturers have been working hard to broaden their audiences by launching products that are more appealing and more relevant to women and mature consumers, for instance. After all, the desire for a timely energy boost is a universal one.  
     
    Probiotic yogurt is also gaining strength. Although growth rates in Western Europe and the U.S. are no longer as dynamic as they were a decade ago, on a global level, probiotics are still driving yogurt growth. The world’s top five growth markets in terms of value in 2015 are India, China, Venezuela, Saudi Arabia and Norway.
     
    In China, for example, probiotic yogurt registered a succulent 31% value increase in 2015. Owing to being enthusiastically promoted on the basis of diverse health benefits, such as life span extension, as well as being attractively packaged, Chinese consumers are drawn to purchasing probiotic yogurt as gifts for friends or relatives. One factor that may potentially constrain probiotic yogurt growth in the country is that Chinese consumers tend to avoid chilled products for breakfast, believing them to have a negative impact on their digestion when consumed early in the day. 
     
    Over the forecast period, China is also the country where fortified/functional offerings are predicted to make the most gains, with a constant 2015 CAGR of 12%. Furthermore, it turns out that all the countries but Hong Kong with a forecast CAGR above 3.5% are emerging economies.  
     
    Indulgence & Convenience Drive Gluten-Free Growth
    The food intolerance positioning platform was almost on par with that of energy boosting in terms of value growth in 2015, at nearly 8%. Gluten-free eating is taking the world by storm, with gluten-free foods having managed to establish themselves as differentiated food offerings in modern grocery retailers.  
     
    Value sales of bread and pasta are falling globally, while gluten-free versions, on the other hand, are still making impressive gains. Gluten-free bread alone is valued at $1 billion globally this year. Gluten-free food may have been less dynamic in 2015 compared to previous years within the review period, but it nevertheless managed to garner a 9.6% constant value rise. Gluten-free cakes led the pack, with a 14% value gain, demonstrating just how strongly consumers hanker for a bit of indulgence when they are on an exclusion diet.  
     
    Convenience is another major driver. Gluten-free ready meals, for instance—a new category broken out in our data for the first time this year—grew from $287 million to $406 million globally between 2010 and 2015. It is not just rice-based Asian-style dishes, which are ever more frequently promoted as gluten-free options, but traditional “gluten-bomb” comfort foods are being re-hashed as well. In July 2015, for example, Canadian manufacturer Daiya introduced its mac and cheese offering Cheezy Mac, which, besides being gluten-free, is also devoid of dairy and soy.  
     
    Organic Keeps Delivering Steadfast Growth Performance
    To some, it might come as a surprise to hear just how well organic is doing. With 4.5% value growth in 2015, it outperformed overall health and wellness food and beverages’ value growth by two percentage points, reaching $34.5 billion globally.  
     
    Western Europe delivered a steady 4% increase, which was in line with the review period performance, as was North America’s 3% rise. Within organic packaged food in Western Europe, perhaps surprisingly to some, with a constant CAGR of 11% over 2010-2015 in Italy showed second highest growth rate after Turkey. The global top 10 leader board is replete with emerging economies, though, including China, Argentina, Turkey, Morocco, Colombia, India and Romania.  
     
    Organic is very much in sync with the natural and clean label trend, and so unlikely to fall out of favor with consumers in the foreseeable future. 
     
    BFY: Victim of Clean Label & Reformulation Trends
    The better for you (BFY) category, which comprises food and beverages reduced in sugar, fat, salt and/or carbohydrates, suffered over the review period. Instead of a glimmer of improvement, 2015 brought yet another 1% drop in global value sales.  
     
    The reasons for BFY’s malaise are two-fold: For one, the clean label trend is flexing its muscles. When fat, sugar, salt and carbohydrates are removed from a food and/or beverage, some kind of substitution is usually required. These stand-ins can be rather chemical-sounding, which puts consumers off.  
     
    The other main reason is the food industry’s ongoing efforts at reformulation to make product portfolios healthier, rather than developing and promoting BFY brand extensions.  
     
    This tandem of factors helps to explain the apparent paradox as to why reduced sugar breakfast cereals contracted by 19% in value in 2015. This was also a year when sugar came under heavy fire once more after the WHO issued a new guideline in March stating that adults and children ought to reduce their intake of free sugars to no more than 10% of total energy intake, and ideally to less than 5% (six teaspoons). Over the review period, global value sales of reduced sugar breakfast cereals halved from $181 million in 2010 to $94 million in 2015.  
     
    Among the biggest losers are reduced sugar versions of Kellogg’s Frosties and Kellogg’s Fruit Loops, registering 60% and 92% global value sales drops, respectively, between 2010 and 2015. This illustrates that consumers are more inclined to switch to a different breakfast offering altogether rather than stand by an “adulterated” version of an “unhealthy” product.  
     
    Over the coming weeks, Euromonitor International will drill down more deeply into its newly published data to uncover category-, regional- and country-specific trends, some of which diverge significantly from the broad overall picture outlined here. 

    For further insight, contact Ewa Hudson, Global Head of Health and Wellness Research at Euromonitor International, at ewa.hudson@euromonitor.com.
     
    Related Searches
    • Yogurt
    • Dairy
    • Adulterated
    • Children
    Related Knowledge Center
    • Dietary Supplements
    • Functional Foods & Beverages
    • Natural/Organic
    • Consumer Trends
    • Healthcare Trends
    • Nutrition Bars & Snacks
    Suggested For You
    Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits
    Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    Euromonitor Reveals Top 10 Global Consumer Trends Euromonitor Reveals Top 10 Global Consumer Trends
    Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023 Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023
    Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market
    Novozymes OneHealth Debuts in U.S. to Target ‘Profound’ Consumer Health Challenges Novozymes OneHealth Debuts in U.S. to Target ‘Profound’ Consumer Health Challenges
    Ingredion and InnovoPro Join Partnership to Scale Chickpea Proteins for North America Ingredion and InnovoPro Join Partnership to Scale Chickpea Proteins for North America
    Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations Consumer Demand for Less-Processed Foods Should Compel Brands to Reassess Formulations
    NutriLeads Launches Organic Version of BeniCaros Ingredient NutriLeads Launches Organic Version of BeniCaros Ingredient
    FrieslandCampina Launches Three LCPUFA Ingredients for Infant Milk Formula FrieslandCampina Launches Three LCPUFA Ingredients for Infant Milk Formula
    NutriLeads to Present the Science of Immune Health Ingredient BeniCaros NutriLeads to Present the Science of Immune Health Ingredient BeniCaros
    Top Trends in the Global Functional Food and Drink Market for 2023 Top Trends in the Global Functional Food and Drink Market for 2023
    Clean Label and Free-From Solutions for On-Demand Formulations Clean Label and Free-From Solutions for On-Demand Formulations
    Kerry Launches New Texture System, Puremul Kerry Launches New Texture System, Puremul
    Formulation Solutions for Organic Dietary Supplements Formulation Solutions for Organic Dietary Supplements

    Related Breaking News

    • Breaking News | Delivery & Dosage Technologies | Energy | Herbs & Botanicals | Research | Research News
      Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

      Sustained-Release Caffeine Ingredient Offers Mood, Performance Benefits

      Compared to a standard caffeine supplement, Nutriventia’s CaffXtend resulted in a longer peak time, and significant improvements in self-reported effects.
      01.25.23

    • Cognitive Function | Nutrition Bars & Snacks | Proteins, Peptides, Amino Acids
      Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles

      Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles

      Many consumers reach for snacks to help meet their health goals, but they want value and great flavor too.
      By Sean Moloughney, Editor 01.20.23

    • Breaking News | Consumer Trends | Healthcare Trends | Industry & Market News | World Markets
      Euromonitor Reveals Top 10 Global Consumer Trends

      Euromonitor Reveals Top 10 Global Consumer Trends

      Several new factors will have a strong influence on purchasing behaviors as consumers cope with ongoing challenges, according to the company.
      01.19.23


    • Breaking News | Flavors & Colors | Functional Foods & Beverages | Herbs & Botanicals | Industry & Market News | World Markets
      Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023

      Bell Flavors and Fragrances Predicts Consumer Trends and Behaviors for 2023

      The annual predictions explore macro- and micro-trends across the globe.
      01.13.23

    • Dietary Supplements | Healthcare Trends | Healthy Aging
      Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market

      Personalized Nutrition: A Steep Learning Curve for the Dietary Supplement Market

      With science still emerging, companies face sizable challenges when it comes to delivering precision nutrition products.
      By Mike Montemarano, Associate Editor 12.16.22

    Loading, Please Wait..
    Trending
    • Vitamin D Supplementation Reduces Risk Of Dynapenia
    • NOW Switches To Bottles Made From 100% Post-Consumer Recycled Resin
    • Shiitake Mushroom Extract Appears Helpful In HPV Infections
    Breaking News
    • Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence
    • Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    • Berry Health Benefits Symposium Begins Tuesday, January 31
    • Nutrasource Rebrands Clinical Trial Site to Apex Trials
    • Kerry Sponsors Upcycled Food Foundation Research Fellowship
    View Breaking News >
    CURRENT ISSUE

    Jan/Feb 2023

    • Healthy, Clean Label Snacks and Nutrition Bars Help Fill Nutrient Gap Cleaved By Modern Lifestyles
    • Magnesium: An Essential Mineral with Many Forms and Functions
    • Vitamin D: A Fixture of Supplementation and Fortification
    • Health Benefits of Vitamin K: A Contemporary Cornerstone of Heart and Bone Health
    • All Eyes on Vision Health
    • Researchers Develop New Global Estimate of Medicinal Plant Species and Conservation Status
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence
    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    Berry Health Benefits Symposium Begins Tuesday, January 31
    Coatings World

    Latest Breaking News From Coatings World

    Presentations Sought for ASTM 2023 Workshop on Weathering and Durability Testing
    Barentz to Distribute Arxada Preservatives in the US HI&I Market
    POLYDURE Coatings Help Customers Keep Their Cool
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Cirtec Medical Corporation Acquires Precision Components Business from QMD
    Masimo Begins Rollout of VCAM Hand Hygiene System
    Robert R. Ruffolo to Lead Neuraptive Therapeutics Board
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Azelis Americas Appoints Ranjini Murthy Commercial, Digital Excellence SVP
    Zennova Opens Manufacturing and R&D Center in China
    Lilly to Invest $450M at Manufacturing Site in Research Triangle Park
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Personal Care Market Forecasted to Grow at CAGR of 6.4% from 2022-2027
    P&G Designs Recyclable Pump Dispenser
    Amyris Inc. Launches 4U by Tia Haircare Line Exclusively at Walmart
    Happi

    Latest Breaking News From Happi

    Swiss American CDMO Sliding into a ‘Frictionless Future’ with LiquiGlide Agreement
    Gattefossé Launches New Formulations Collection
    DSM Receives Registration Approval for SYN-UP as New Cosmetic Ingredient in China
    Ink World

    Latest Breaking News From Ink World

    Executive Board Member Stefan Schülling to Leave Epple Druckfarben at End of February 2023
    Epson SureColor F6470, SureColor F6470H Dye-Sub Printers Available
    Dr. Ranjini Murthy to Join Azelis Americas as SVP of Commercial and Digital Excellence
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    AWA to host 23rd Global Release Liner Industry Conference & Exhibition
    Color-Logic certifies Ecofoil digital labestock for cut sheet printers
    Brandywine Label Printing names Dave Rosen new president
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FiltXPO to be Held in October
    Voith Commissions Quality Control Systems at Johns Manville, Smurfit Kappa and WEPA
    Pampers Releases Limited Edition Easy Ups Training Underwear with Peppa Pig Prints
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OPUM, Corflex Global Partner on Knee Assessment Technology
    ODT's Most-Read Stories This Week—Jan. 28
    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Zebra Technologies Selected as One of America’s Greatest Workplaces for Diversity
    Sensormatic Solutions Helps Renner Reduce 87% of Stockouts
    Weekly Recap: Avery Dennison, CES 2023 and Canatu’s LiDAR Deicing Top This Week’s Stories

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login