• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges

    Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention

    New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance

    Tapping Functional Beverages to Meet Modern Wellness Needs

    Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Supplier Insights
    Live From Shows
    Top News
    Kensing Acquires Vitae Naturals

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected

    United Plant Savers Launches First Film Festival
    Exclusives
    Blogs & Guest Articles
    Health E-Insights
    Area Code 420
    eBook
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    United Plant Savers Launches First Film Festival
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Kensing Acquires Vitae Naturals

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Lynside® Forte B offers full range of B-vitamin benefits with nutritional yeast

    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise

    Shiitake Mushroom Extract Appears Helpful in HPV Infections

    Upcycled Coffeeberry® Cascara Offers Versatility in Functional Beverage Development

    Botanical Gum for Kids Aims to Curb Sugar Cravings
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Ecuadorian Rainforest

    Sabinsa Corporation

    KLK OLEO

    Botanic Healthcare LLC
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Aiya America, Inc. (Aiya Matcha)

    Ecuadorian Rainforest

    Sabinsa Corporation

    KLK OLEO

    Botanic Healthcare LLC
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Webinars
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Blog

    The Rise of Functional Smoothies

    As consumers turn away from conventional 100% juice products, manufacturers are turning attention to smoothies, but can they cut back on sugar?

    The Rise of Functional Smoothies
    The Rise of Functional Smoothies
    The Rise of Functional Smoothies
    Smoothie’s Share of Juice Retail Value in the U.S. vs. the U.K., 2008-2013
    Related CONTENT
    • Health Drivers in the Modern Beverage Marketplace
    • NCN Identifies Top Transactions in Nutrition, Health & Wellness Industry for 2016
    • U.S. Tea Market Brews Strong Sales in Rise to $7 Billion
    • Getting Ahead of the Curve: Weight Control
    • Key Trends in Functional Foods & Beverages for 2017
    Diana Cowland, Senior Health & Wellness Analyst, Euromonitor International04.08.14
    Functional smoothies are on the rise in an attempt to reinvigorate juice in developed markets. Smoothies can be marketed with the added benefit of blending the whole fruit and hence increasing the fiber content. North America and Western Europe have been the focus of this innovation, as leading beverage companies and smaller players alike compete to offer smoothies which have specific health benefits, alongside the almost ubiquitous “two of your five a day” message. PepsiCo’s Naked, for example, continues to do well in the U.S., with its Machine and Protein variants and The Coca-Cola Co’s (TCCC) Innocent launched its Super Smoothies in the U.K. in March 2014.

    However, the fortified/functional (FF) 100% juice category—into which these smoothies fall—posted a relatively static performance globally over 2008-2013, with a current value CAGR of just 1%, equivalent to absolute growth of $82 million. Nevertheless, with the rise of high protein, immune and energy-boosting smoothies, among others, they could provide an alternative to dairy-based shakes and standard 100% juice.

    Pepsi vs. Coca-Cola
    TCCC’s Innocent had an 11% share of not from concentrate 100% juice in 2013, up from 7% in 2008. The greatest rise in its share has been since TCCC bought a majority stake in the brand in 2010. With Innocent’s latest launch of functional smoothies in the U.K. in 2014, the Super Smoothies, TCCC’s commitment to the brand is stronger than ever. Innocent has moved away from simply offering natural 100% juice products to offering ones with additional health benefits and making use of the EU’s Article 13.1 General Health Claims.

    The range contains three variants: Energise, with added guarana and vitamins including B6 and C; Defence, with vitamins C, D and zinc; and Antioxidant, with vitamins C, E and selenium. In addition to the added vitamin and minerals, the smoothies also contain milled flaxseeds that are high in protein, fiber and short-chain omega-3 fatty acids, which further add to the product’s health attributes.

    TCCC’s biggest rival, PepsiCo, is also heavily involved in functional smoothies. However, its sales are generated primarily from North America. Naked offers a variety of different functional smoothies including a high protein variant—each 450 ml bottle contains an impressive near 32 grams of soy protein isolate and whey protein concentrate combined. In comparison, in-vogue breakfast drinks, such as Weetabix’s new Weetabix on the go contains 9.5 grams per 250 ml. High protein juice-based drinks could particularly target female consumers looking for alternatives to protein shakes, as well as the aging population who can gain a multitude of benefits from a nutritionally-dense product.

    Alongside its high protein range, Naked’s Machine variants contain a range of added value ingredients from the more basic vitamins and minerals to blue green algae, garlic, wheatgrass, spirulina and again, short-chain omega-3 fatty acids from flaxseeds, for example. These ingredients have been linked to dietary benefits ranging from cardiovascular health to digestive health, hence adding value for the informed and health-conscious consumer.

    Smoothies Gaining Share from Juice
    As 100% juice consumption falls, smoothies are gaining share in both the U.S. and the U.K. since 2009, reaching 7% and 4%, respectively, in 2013. However, PepsiCo’s advantage is that the U.S. smoothies market remains significantly larger and stronger than in the U.K. In the U.K, smoothie sales reached $284 million in 2013, but are yet to return to the 2008 retail value of $324 million. In comparison, U.S. smoothies witnessed an increase of $447 million since 2008, to reach $766 million in 2013. Perhaps Innocent’s new Super Smoothies could be key to breaking the U.S. market.

    Smoothie’s Share of Juice Retail Value in the U.S. vs. the U.K., 2008-2013 


    Source: Euromonitor International

    Sugar Remains High
    An obstacle to the success of functional smoothies will, of course, be the high sugar content. Despite both PepsiCo’s and TCCC’s smoothies providing a long list of health attributes, they still contain a large amount of sugar. Innocent’s Super Smoothies contain 50 grams of sugar per 360 ml and Naked’s Machine range contains in the region of 25 grams per 240 ml. In order for these drinks to move past the critics, the sugar content will need to be reduced, either through the increase in vegetable content or through the addition of water.

    Niche Players & Foodservice Increase Offerings
    It is, however, not only PepsiCo and TCCC that are offering functional smoothies. Savse, a vegetable-based smoothie company—with ingredients such as broccoli, kale, spinach and avocado—has increased its presence in foodservice outlets and retailers alike in the U.K. Savse uses high pressure processing (HPP) to pasteurize the juice allowing it to also capitalize on the growing raw food trend, while Pret A Manger launched its Super Smoothie—containing avocado, spinach and cucumber among other fruit—in January 2014.

    In the U.S., Soyummi Foods has launched COGO smoothies, based on coconut milk, quinoa, millet and inulin. With no end in sight for the demand for drinks with additional functional health benefits, it is likely that the functional smoothies category will grow, as larger companies and smaller, purely health-focused manufacturers, continue to compete for those consumers moving away from conventional 100% juice. 

    For further insight, contact Diana Cowland, Senior Health and Wellness Analyst at Euromonitor International, at diana.cowland@euromonitor.com.
    Related Searches
    • Health
    • Performance
    • Beverage
    • Drinks
    Related Knowledge Center
    • Fatty Acids
    • Cardiovascular Health
    • Functional Foods & Beverages
    Suggested For You
    Health Drivers in the Modern Beverage Marketplace Health Drivers in the Modern Beverage Marketplace
    NCN Identifies Top Transactions in Nutrition, Health & Wellness Industry for 2016 NCN Identifies Top Transactions in Nutrition, Health & Wellness Industry for 2016
    U.S. Tea Market Brews Strong Sales in Rise to $7 Billion U.S. Tea Market Brews Strong Sales in Rise to $7 Billion
    Getting Ahead of the Curve: Weight Control Getting Ahead of the Curve: Weight Control
    Key Trends  in Functional Foods &  Beverages for 2017 Key Trends in Functional Foods & Beverages for 2017
    An Olympic-Sized Struggle An Olympic-Sized Struggle
    Food Formulators See Increased Use of Diverse Proteins Food Formulators See Increased Use of Diverse Proteins
    More U.S. Adults Purchasing Ancient Grains More U.S. Adults Purchasing Ancient Grains
    WhiteWave Cementing Lead in Non-Dairy Milk Alternatives WhiteWave Cementing Lead in Non-Dairy Milk Alternatives
    The Low-FODMAP Diet The Low-FODMAP Diet
    Novel Ingredients in Brain Health Novel Ingredients in Brain Health
    Diana Cowland Analyzes the Healthy Aging Market at Vitafoods Europe Diana Cowland Analyzes the Healthy Aging Market at Vitafoods Europe
    Collagen for Healthy Aging: It’s Not All About Beauty Collagen for Healthy Aging: It’s Not All About Beauty
    Raw Food Revival?  Raw Food Revival?
    CSPI Urges FDA to Set Limits on High-Fructose Corn Syrup & Sugar in Beverages CSPI Urges FDA to Set Limits on High-Fructose Corn Syrup & Sugar in Beverages

    Related Features

    • Consumer Trends | Energy | Functional Foods & Beverages | Healthcare Trends | Sweeteners
      Health Drivers in the Modern Beverage Marketplace

      Health Drivers in the Modern Beverage Marketplace

      New product activity continues to accelerate as companies look to differentiate their products from strong competition.
      By Lu Ann Williams, Director of Innovation, Innova Market Insights 06.02.17

    • Breaking News | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Industry & Market News | Mergers & Acquisitions | Natural/Organic | World Markets
      NCN Identifies Top Transactions in Nutrition, Health & Wellness Industry for 2016

      NCN Identifies Top Transactions in Nutrition, Health & Wellness Industry for 2016

      Organization looks at notable M&As and equity financings in 2016 and what they say about industry trends.
      02.14.17

    • Breaking News | Consumer Trends | Functional Foods & Beverages | Healthcare Trends | Industry & Market News
      U.S. Tea Market Brews Strong Sales in Rise to $7 Billion

      U.S. Tea Market Brews Strong Sales in Rise to $7 Billion

      Packaged Facts predicts tea industry will approach $9 billion by 2020.
      12.21.16


    • Consumer Trends | Dietary Supplements | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Proteins, Peptides, Amino Acids
      Getting Ahead of the Curve: Weight Control

      Getting Ahead of the Curve: Weight Control

      The death of the weight loss business has been greatly exaggerated.
      Dr. A. Elizabeth Sloan & Dr. Catherine Adams Hutt, Sloan Trends Inc 12.05.16

    • Consumer Trends | Dairy-Based Ingredients | Digestive Health | Functional Foods & Beverages | Healthcare Trends | Herbs & Botanicals | Minerals | Natural/Organic | Nutrition Bars & Snacks | Probiotics & Prebiotics | Proteins, Peptides, Amino Acids | Vitamins | World Markets
      Key Trends  in Functional Foods &  Beverages for 2017

      Key Trends in Functional Foods & Beverages for 2017

      Natural functionality continues to drive product development innovation.
      Julian Mellentin, Director, New Nutrition Business 11.01.16

    Loading, Please Wait..
    Trending
    • Three Grams Of Omega-3s May Be Optimal Dose For Reducing Blood Pressure
    • 3 grams of Omega-3s May be Optimal Dose for Reducing Blood Pressu
    • High Blood DHA Levels Linked To 49% Reduced Risk Of Alzheimer’s
    • CoQ10 And Royal Jelly Supplementation May Improve High Intensity Exercise
    Breaking News
    • Kensing Acquires Vitae Naturals
    • CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    • Shiitake Mushroom Extract Appears Helpful in HPV Infections
    • Fi & Hi Europe Returns with Over 20,000 Global Attendees Expected
    • United Plant Savers Launches First Film Festival
    View Breaking News >
    CURRENT ISSUE

    June 2022

    • Tapping Functional Beverages to Meet Modern Wellness Needs
    • Adaptogens: Where Ancient Remedies Meet Modern Wellness Products
    • New and Evolving Formulation Options Must Be Mindful of Blood Sugar Maintenance
    • Health Products Association - China Executive Director Reflects on Market Dynamics, Challenges
    • Blood Sugar Management: Personalized Testing Drives Home The Need for Early Intervention
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kensing Acquires Vitae Naturals
    CoQ10 and Royal Jelly Supplementation May Improve High Intensity Exercise
    Shiitake Mushroom Extract Appears Helpful in HPV Infections
    Coatings World

    Latest Breaking News From Coatings World

    PPG to Announce Second Quarter 2022 Results July 21
    Evonik Unveils Range of Sustainable Liquid Polybutadienes
    Sika Expands Production of Concrete Admixtures in the U.S.
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Siemens Healthineers & The Ohio State University Wexner Medical Center Enter Strategic Partnership
    Enrollment Underway in Attune Medical's IMPACT II Study
    Know Labs Adds CFO, Chief Product Officer to its C-Suite
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Phastar Appoints Chris Schoonmaker as Chief Operations Officer
    Charles River Labs Opens Plasmid DNA CoE in Cheshire, UK
    EQT Private Equity Acquires SPT Labtech from Battery Ventures
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    WWP Beauty Unveils New Packaging Collections in Collaboration with Eastman
    Naples Soap Company to Open New Store in Venice, Florida
    Nectar Recruits 8-Year-Old YouTube Star to Launch Her Own Bath & Body Line
    Happi

    Latest Breaking News From Happi

    Pattern by Tracee Ellis Ross Expands into the UK
    Is a Recession Looming? US Q1 GDP Falls 1.6%
    Boots, No7 Beauty Brand Are No Longer for Sale
    Ink World

    Latest Breaking News From Ink World

    Temporary Content Title
    Amcor Lift-Off Initiative Shortlists Start-ups for Seed Funding
    Barentz Highlights Lincoln MFG’s New ISO 9001:2015 Certification
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    IST America celebrates 30 Years in NA
    Gallus helps Berry Global receive third FTA 'Best in Show' award
    ABG’s global sales team reunites for training event
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Suominen Launches Hydraspun Reserve
    Rockline's Springdale Campus Achieves 15 Million Safe Work Hours
    Emmanuelle Picard to Join Ahlstrom-Munksjö's Executive Management Team
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Tecomet Appoints Bill Dow as President & CEO
    Medacta, InSilicoTrials Partner on Orthopedic Device Development
    Researchers Develop Microfluidic Sensors to Improve Implant Survival Rates
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Avery Dennison Launches New Dual-Frequency RFID Inlay
    Avery Dennison Highlights New Approach to Apparel with ADX Lab
    trinamiX Face Authentication Protects Users from Fraud Attacks During Mobile Payments

    Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login