You are what you eat. Nobody knows that better than Dr. Howard Murad, the renowned dermatologist and skin care expert. Dr. Murad created the Science of Cellular Water, which looks at the ability of cell membranes to hold water within a cell as the fundamental marker of youthful good health.

But it’s not enough to drink your way to good health. Dr. Murad advocates “eating” your way there by following a diet rich in vegetables and fruit. Then, and only then, can healthy skin be supported and enhanced by topical formulas.

To learn more about ways to get skin healthy, be sure to attend Happi’s Anti-Aging Conference & Tabletop Exhibition, Oct. 29 & 30, at the Hyatt Regency, New Brunswick, NJ. The one-day exhibition on Oct. 29 will include dozens of leading suppliers to the industry who will showcase the very latest in active ingredients, testing procedures and more.

Dr. James Leyden of the University of Philadelphia will keynote Day 2 of the Anti-Aging Conference with a presentation devoted to safety and clinical considerations in developing skin care products for photoaging. The event ends with a regulatory roundtable discussion moderated by Georgia Ravitz, a partner in the Washington D.C. law firm of Arent Fox. The roundtable will include Jennifer Thomas, U.S. Food and Drug Administration, and Annie Ugurlayan, National Advertising Division, Better Business Bureau.

Here’s a look at the schedule:

Day 1: October 29

8:00-9:00am: Breakfast/Registration

9:00-9:15am: Opening Remarks: Tom Branna, Happi/Rodman Media & Navin Geria, senior technical advisor and principal for Doctors Skin Prescription

9:15-10:00am: Keynote. Dr. Howard Murad, MD, Murad, “Youth Building: What are the keys to growing old but staying young?”

10:00-11:00am: Coffee Break/Exhibition

11:00-11:45am: Dr. Ronni Weinkauf, VP-R&D, Neostrata, “Anti-Aging Formulations”

11:45am-12:30pm: Dr. Curtis Cole, VP-R&D, Johnson & Johnson, “Sunscreen Issues Update”

12:30-1:45pm: Lunch/Exhibition

1:45-2:30pm: Nancy Mills, Kline & Company, “Global Cosmeceutical Innovations”

2:30-3:00pm: Coffee Break/Exhibition

3:00-4:15pm: Dermatological Roundtable:
• Dr. Patricia Farris, “Satisfactory, Superior or Superfluous? Stem Cells, Growth Factors, DNA Protective Actives and Botanical Antioxidants”
• Dr. Neil Sadick, “Causes of Hyperpigmentation and the Most Effective Non-Hydroquinone-based Skin Lightening Cosmeceuticals”
• Dr. Susan C. Taylor, “Understanding Asian, Hispanic, Black, Caucasian Skin Differences and Appropriate Skin Care Product Guidelines”
 
4:15-4:20pm: Closing Remarks

4:20-5:00pm: Exhibition. Prize Drawings (must be present to win)

5:00-6:00pm: Reception in Exhibition Hall

Day 2: October 30

8:00-9:00am: Breakfast/Registration

9:00-10:00am: Keynote. Dr. James Leyden, University of Pennsylvania, “Safety & Clinical Considerations in Developing Skin Care Products for Photoaging”

10:00-10:45am: Dr. Laurence Dryer, director of R&D, Obagi, “Allowable, Defensible, Supportable—Strong Anti-Aging Claims”

10:45-11:15am: Coffee Break

11:15am-1:00pm: Regulatory Roundtable, Georgia Ravitz, partner, Arent Fox; representatives from FDA, FTC and NAD.
• Jennifer Thomas, U.S. Food and Drug Administration
• Annie Ugurlayan, senior attorney, NAD
• FTC speaker, TBA

1:00pm: Conference Adjourns

All speakers and topics are subject to change.

The conference chairman is Happi’s own Anti-Aging & Cosmeceutical Corner columnist and ex-Pfizer Research Fellow Navin Geria, who is a senior technical advisor and principal for Doctors Skin Prescription.

From the opening keynote address to the closing roundtable to the exhibition, Happi’s Anti-Aging Conference & Tabletop Exhibition will give attendees the knowledge they need to compete successfully in the fast-growing and fast-moving anti-aging category.