New research released today by NutraAnalyst explores consumer attitudes towards nanotechnology. Its survey indicates that consumers find benefits of nanotechnology, such as the enhanced absorption of nutrients intriguing, with a small portion of the market even expressing a willingness to pay a modest premium for foods or supplements using nanotech ingredients. However, when the conversation moved away from benefits, consumers made it clear that many aspects of this new technology worry them.

Each edition of the NutraAnalyst E-Newsletter provides subscribers with real-time consumer data, intelligence and analysis on breaking issues like nanotechnology that cannot be found elsewhere. The next issue will focus on whether the heparin/over-sulfated chondroitin scandal could taint joint health consumers’ attitudes.

Critical strategic issues like food safety, sustainability, recession, and skyrocketing raw material costs impact the industry daily. Without actionable information, decision makers are forced to rely on intuition alone.