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Frutarom Develops New Fruit-Based Delivery System for Health Ingredients

09.22.17

Company’s Frutaceuticals line of formulations designed to deliver nutraceuticals naturally.

Booth RR165

Frutarom BU Health has launched Frutaceuticals, a new fruit-based delivery system combining great flavor enhanced with the benefits of Frutarom’s-branded health ingredients. The fruit-based supplements will premiere at SupplySide West Booth RR165. 

The new nutrition delivery concept is based on URC (Ultra Rapid Concentration) technology from Taura Natural Ingredients Ltd. (a Frutarom company) and Frutarom’s extensive expertise in bringing together taste and health to create a new form of supplement snack that will appeal to consumers suffering from “pill fatigue.”

“While gummies are popular, they can be perceived as unhealthful sometimes because of added sugar and gelatin,” said Maider Gutierrez, director of marketing for Frutarom Health. “These real fruit pieces allow manufacturers to maintain cleaner labels by using simple ingredients that consumers trust. The new supplement snacks contain branded ingredients, including Neuravena, AB-Fortis, and Portusana.

Frutaceuticals are made from real fruit and designed to deliver the taste, texture and goodness of true-fruit chews. “The fruit pieces, flakes, shapes, and pastes are produced using Taura’s URC process to quickly evaporate moisture from heat-sensitive fruits and maintain the raw material’s integrity,” said Peter Dehasque, CEO of Taura. “The fully automated system creates stable products that do not need added sugar, bulking materials, or preservatives.”

Several Frutarom natural health ingredients were selected to be included in the new supplements. “We focused on ingredients that answer today’s consumer demands for health and wellness, and that offer a solution to leading health concerns,” explained Gutierrez. “Each ingredient is backed by proprietary science supporting its efficacy. It is a proven successful concept: innovative, natural, good-tasting products with verified health benefits.”

There is documented pill fatigue in the market, particularly among those of the Baby Boomer generation. Consumers, especially those already taking prescription medications, do not want to consume pills. While some pills don’t taste good, many are not easy to swallow. Today’s consumers prefer alternative delivery systems, even more so when those products are tasty and natural.”