Bioriginal Launches OmegaPure Fish Oil

10.13.16

Tasteless, odorless omega-3 can be used in various foods and beverages.

Booth PP159

Bioriginal has introduced OmegaPure fish oil, an omega-3 that can be incorporated into foods, beverages and other delivery systems without changing the taste or flavor profile of the product, according to the company.

“Today, people are increasingly looking to get maximum nutrition from their food,” said Joe Vidal, Bioriginal president. “We see OmegaPure fish oil being used in a variety of product applications from condiments and bars to baked goods and beverages and our initial feedback is that it’s the best marine-based omega on the market.”

In the past, manufacturers were unable to successfully incorporate a marine-based omega into food because of the fishy taste and odor. The innovative processing method used to make OmegaPure solves this issue.

Mr. Vidal said the Bioriginal team has helped manufacturers successfully incorporate OmegaPure into both new and existing formulations.

OmegaPure also offers the advantages of a clean label and vertical integration that allows for monitoring and control every step of the way to ensure product integrity, consistent quality and traceability.

“OmegaPure is fully traceable from boat to bottle,” Mr. Vidal said. “It comes to us from our own fishery—one that that has a rich history dating back more than a century.”