VISIT NUTRACEUTICALS WORLD AT BOOTH #656

Aker BioMarine’s Superba Krill Oil Brand Turns 10

March 15, 2017

Company celebrates first decade of success and innovation; receives NutrAward for ‘Ingredient of the Year.’

A decade ago, the krill oil category was non-existent. Today, as a multimillion-dollar category with many product offerings, krill oil represents 20% of the omega-3 category, and is the second largest commercially available source of omega-3s EPA/DHA after fish oil. Alongside that growth, the Superba Krill oil brand has come a long way in a decade. 

The team at Aker BioMarine celebrated its milestone and shared insights on the company’s new innovations and high-level research projects. The company also previewed a never-before-seen film created to support one of Aker BioMarine’s latest education programs, The Omega-3 Index Project.

In addition to celebrating 10 years in business, the team at Aker BioMarine was presented with New Hope’s 2017 Ingredient NutrAward for Superba Boost, its first krill oil concentrate. Superba Boost was chosen as ingredient of the year based on scientific merit, safety and efficacy, market potential, innovation and the ability to increase market credibility. Its application was selected from dozens of entries this year. 

“We are excited to celebrate these past 10 years with our industry partners and friends, who have all contributed to the growth and success of Aker BioMarine and our Superba krill oil brand,” said Matts Johansen, CEO Aker BioMarine. “It’s nice to reflect on the past, back to when and how this all started, as well as take the opportunity to focus on the path forward. And winning the NutrAward for Superba Boost is the icing on the cake; we are honored to have been chosen.” 

“The past 10 years prove that krill oil is a major player in the omega-3 market and we are here to stay,” he continued. “I am thrilled to take on the next phase of this business and continue to drive scientific discovery and innovation, as well as support and strengthen our product quality and commitment to sustainability. Most important, we will continue to reinforce the need for education and partnerships to raise awareness of the importance of omega-3s EPA and DHA.”