Euromonitor discusses a push toward food and beverages with added value.
Consumers are actively looking for hydration with added benefits while also reducing calories and eliminating sugar and artificial ingredients.
Because of its location and strong innovation focus, the country is home to many nutraceutical opportunities.
Frozen yogurt could break through the $1 billion annual value sales barrier by 2018.
This multi-faceted nutraceutical market opportunity isn’t just about aging.