General Mills combines oatmeal and Greek yogurt for a new breakfast option.
Functionality was one of the most important characteristics to consider when using an ingredient.
Diverse product offerings provide beneficial ‘bugs’ in innovative formats.
Success in a fragmented market will require a long-term strategy that can tap into shifting consumer beliefs.
Because of its location and strong innovation focus, the country is home to many nutraceutical opportunities.
Many dairy products positioned as low or reduced in fat are losing consumer appeal in favor of full-fat varieties.
Yogurt contains calcium, potassium and vitamin D— nutrient deficiencies identified as public health concerns.
This multi-faceted nutraceutical market opportunity isn’t just about aging.