Experts predict further expansion, but little innovation, as consumers continue to reach for functional beverages that quench their thirst for healthy living.
Updated technologies and scientific research have opened up the pre/probiotics market to allow for different delivery forms and additional benefits beyond gut health.
Increasing consumer awareness of the difference between good and bad carbohydrates will drive the growth of the market for low glycemic index (GI) foods.
The market is still booming and the future looks bright, as the latest beverages to be tapped as delivery systems for a variety of nutraceutical ingredients are unveiled.
From children to 'tweens' to adults to baby boomers, nutraceuticals producers are staring at a world of opportunity, especially in the areas of weight loss, diabetes and heart health.