Consumers are looking for energy in all sorts of places these days, from 'high-octane' beverages and foods, to supplements that promote enhanced performance and overall well-being.
After trying a myriad of quick fixes and overnight miracles consumers are becoming much more discerning about the methods they use to manage their weight.
Increasing consumer awareness of the difference between good and bad carbohydrates will drive the growth of the market for low glycemic index (GI) foods.