Experts predict further expansion, but little innovation, as consumers continue to reach for functional beverages that quench their thirst for healthy living.
Updated technologies and scientific research have opened up the pre/probiotics market to allow for different delivery forms and additional benefits beyond gut health.
With consumers now accepting the fact that a healthy digestive system is crucial to overall well-being, the market is alive with new growth opportunities.
The market is still booming and the future looks bright, as the latest beverages to be tapped as delivery systems for a variety of nutraceutical ingredients are unveiled.