The goal of any delivery system is to improve bioavailability, enhance absorption and protect the contents of a formulation, but it can also provide a point of differentiation for products too.
In response to consumer demand, product formulators have created a new generation of nutraceutical delivery systems that are catching on, but still require further validation.
Choosing a delivery system for a particular nutraceutical can be a harrowing task but from a science and marketing perspective it can be well worth the effort.