Gregory Stephens is vice president of strategic consulting with the Natural Marketing Institute (NMI) and has 30 years of specialized expertise in the nutrition and pharmaceutical industries.
In today's crowded market, product differentiation will be the centerpiece of a successful campaign to win over better-educated, cost-conscious consumers.
It seems like science in this critical nutraceutical market is emerging daily, but can it catch up to a global population that continues to age at unprecedented rates?