Experts predict further expansion, but little innovation, as consumers continue to reach for functional beverages that quench their thirst for healthy living.
What are some indicators of a brand or ingredient that can endure regulatory scrutiny, sustain robust revenues, and be embraced by the masses for more than a decade?
The market is still booming and the future looks bright, as the latest beverages to be tapped as delivery systems for a variety of nutraceutical ingredients are unveiled.
From children to 'tweens' to adults to baby boomers, nutraceuticals producers are staring at a world of opportunity, especially in the areas of weight loss, diabetes and heart health.