Boomers, Millennials and parents are driving natural product formulations.
Research shows Kentucky’s state fruit offers significant promise for a range of ailments.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
Marketers tout product benefits while debate continues on what constitutes a valid measurement of antioxidant activity.
Convenience, health and taste drive an evolving category ripe for innovation.