Boomers, Millennials and parents are driving natural product formulations.
Heritage ingredient may be a potent ally in cardiovascular health.
Research shows Kentucky’s state fruit offers significant promise for a range of ailments.
There are significant opportunities to deliver essential nutrients to children in a range of product types.
Marketers tout product benefits while debate continues on what constitutes a valid measurement of antioxidant activity.
Euromonitor Senior Analyst says top consumer concerns include bone/joint health and cardiovascular health, along with niche brain and vision health.
Concerns about sugar’s health effects and safety of artificial sweeteners may boost use of plant-based, natural sweeteners.