03.03.14
The Naples, FL-based natural foods company Back to Nature Foods Company, LLC, a portfolio company of Brynwood Partners VI L.P., Greenwich, CT, has acquired the SnackWell’s cookies and snacks business from Mondelez Global LLC, East Hanover, NJ. Terms and conditions of the transaction were not disclosed.
Brynwood VI and Mondelez Global LLC formed the Back to Nature joint venture in 2012 through an innovative structure whereby Brynwood VI acquired operating control while Mondelez Global LLC retained a minority position in the new company.
SnackWell’s was originally launched by Nabisco, Inc. in 1992 as a line of reduced-fat and fat-free cookies and crackers.
“We look forward to owning the SnackWell’s brand and integrating it into our Back to Nature organization,” said Vincent Fantegrossi, president and CEO of Back to Nature. “Its healthy attributes, loyal consumer base, and strong distribution make SnackWell’s a very complementary product line offering to our Back to Nature products.”
Brynwood VI and Mondelez Global LLC formed the Back to Nature joint venture in 2012 through an innovative structure whereby Brynwood VI acquired operating control while Mondelez Global LLC retained a minority position in the new company.
SnackWell’s was originally launched by Nabisco, Inc. in 1992 as a line of reduced-fat and fat-free cookies and crackers.
“We look forward to owning the SnackWell’s brand and integrating it into our Back to Nature organization,” said Vincent Fantegrossi, president and CEO of Back to Nature. “Its healthy attributes, loyal consumer base, and strong distribution make SnackWell’s a very complementary product line offering to our Back to Nature products.”