12.18.12
The Truvia business, Wayzata, MN, creators of stevia sweeteners, and Grupo Herdez, a market leader in the production, distribution, and sale of foods in Mexico, have unveiled an exclusive strategic agreement for the distribution and marketing of Truvia sweetener in Mexico. In addition, the recent opening of the Canadian market for stevia will allow Truvia sweetener to be available throughout North America in 2013.Truvia sweetener is the number one calorie-free sweetener from a natural source in the U.S., UK, and Venezuela. The Truvia brand has attracted new consumers to the market and grown a previously stagnant retail category of sugar substitute sweeteners by more than 20%.