03.01.13
Since 2010, the Natural Product Foundation’s Truth in Advertising Program has worked to educate publishers, manufacturers, suppliers and retailers to help ensure the information presented to consumers concerning dietary supplements is truthful and not misleading. The Truth in Advertising Review is overseen by the NPF Legal Advisory Council (LAC), which is composed of attorneys who volunteer their time to help improve the dietary supplement industry’s advertising practices. In the last three years, NPF initiated more than 300 advertising case reviews and mailed 235 warning letters to companies responsible for marketing dietary supplements. During this period, NPF has referred a total of 73 cases to representatives from the FTC and FDA for further action. In 2012, NPF mailed 100 warning letters to companies marketing dietary supplements with illegal drug and disease claims. Over the course of the program, two-thirds of all advertisers contacted by NPF brought their promotions into compliance.