03.01.13
DSM Nutritional Products, Parsippany, NJ, has reached an agreement with Swedish Oat Fiber (SOF) to acquire the OatWell brand beta-glucan ingredient portfolio. The deal includes provisions that will have DSM assuming sales, marketing and other related commercial activities from CreaNutrition, a subsidiary of SOF. SOF will continue to produce the OatWell products at its factory in Bua, Sweden.
OatWell is the market-leading ingredient brand of oat beta-glucan. OatWell products are sold around the world to food and beverage manufacturers and dietary supplement producers looking to add the health benefits of oat beta-glucan to products. Oat beta-glucan has clinically proven health benefits in the areas of cholesterol reduction, blood-glucose control and general gastrointestinal health.
EFSA (Article 14.0) and FDA (qualified heart health claim) are among the major health authorities that have approved health claims for the beta-glucans for cholesterol reduction and the associated reduced risk of developing heart disease.
OatWell is the market-leading ingredient brand of oat beta-glucan. OatWell products are sold around the world to food and beverage manufacturers and dietary supplement producers looking to add the health benefits of oat beta-glucan to products. Oat beta-glucan has clinically proven health benefits in the areas of cholesterol reduction, blood-glucose control and general gastrointestinal health.
EFSA (Article 14.0) and FDA (qualified heart health claim) are among the major health authorities that have approved health claims for the beta-glucans for cholesterol reduction and the associated reduced risk of developing heart disease.