03.29.10
Jarrow Formulas, Los Angeles, CA, has launched BrainBoost, which contains Sharp-PS GOLD, an activated form of phosphatidylserine (PS), which has a conjugated complex of DHA (omega 3) fatty acid bound to the backbone of the PS. The product also contains ChocoMind (from Theobroma cacao), a patent-pending extract high in theobromine that has been shown to positively affect cognitive and motor functions, including reaction time. It also contains vinpocetine, which supports brain metabolism by increasing brain circulation, enhancing the cerebral synthesis of ATP, improving the utilization of oxygen and supporting the synthesis of several neurotransmitters that affect such critical brain functions as memory, recall, focus and mood.