01.06.10
Healthcare costs and heightened public health concerns have consumers focused on staying well in 2010, according to a recent MamboTrack study by Mambo Sprouts Marketing, which surveyed the organic buying and wellness habits of 1000 natural product consumers. Nine in 10 (88%) consumers took additional steps recently to promote their family’s health and wellness. With the economic recovery in slow mode, consumers are going “back to basics” to bolster their health by taking vitamins (84%), eating recommended servings of fruits and vegetables (73%) and choosing organic foods (68%). These same consumers plan to increase their commitment to health and wellness behaviors, including fitness and exercise (64%), getting enough sleep (63%) and eating fruits and vegetables (61%). More than half reported adding more “raw” and “whole” foods into their diet (57%), eating organic foods (53%) and meditation and relaxation (52%) would be more important in 2010. Consumers identified more health/wellness product coupons (93%) and a wider selection of health/wellness products (62%) as the retailer and natural product company strategies they would find most helpful.