12.01.09
Despite challenging economic times, 65% of adult consumers (up slightly from 64% in 2008) take dietary supplements, according to a new consumer survey conducted by Ipsos-Public Affairs for the Council for Responsible Nutrition (CRN), Washington, D.C. Moreover, nearly three-quarters (74%) of those surveyed said the poor economy had no impact on their supplement purchases. “We’re pleased that consumers continue to place emphasis on their health, even in uncertain economic times, and that dietary supplements continue to play a role in their overall wellness regimen,” said Judy Blatman, senior vice president, communications, CRN. “According to our survey, consumers, including supplement users, report to be taking necessary steps towards good health, such as trying to eat a balanced diet and getting regular exercise. We’re encouraged that dietary supplements continue to be a part of that equation for many.” Still, the CRN survey found that the economy prompted 27% of dietary supplement consumers to alter their supplement purchasing habits. Consumers also indicated that the three factors most important when purchasing supplements are: the price, the supplements facts box (i.e., dosage and daily value) and the label claims.