11.01.08
FDA has amended its osteoporosis risk-reduction health claim to reflect the importance of vitamin D, in combination with calcium, in promoting long-term bone health. The amended labeling regulation explains that vitamin D is required for the normal absorption of calcium, and authorizes the health claim: “Adequate calcium and vitamin D throughout life, as part of a well-balanced diet, may reduce the risk of osteoporosis.” The amended rule also includes a broader definition of the populations that could benefit from consuming calcium and vitamin D to include both men and women of all ages and races. The agency’s action comes as a result of a 2004 petition from the Beverage Institute for Health & Wellness of The Coca-Cola Company. The Coca-Cola Company sought approval to add vitamin D to calcium-fortified juices and juice drinks from FDA through research it sponsored at the Vitamin D and Bone Health Research Laboratory at Boston University Medical School. Results indicated vitamin D is readily absorbed by the body when added to skim milk and orange juice. FDA approved the addition of vitamin D to calcium-fortified juices in 2003.