09.01.08
In order to better educate consumers, Pharmavite, Mission Hills, CA, has teamed up with LearnSomething, Inc., Tallahassee, FL, to employ a consumer-focused multimedia program that covers a range of health and wellness issues. Through the “LearnSomethingAbout” program, consumers can navigate online content covering a variety of common problems. Conversational narration and practical information directs consumers as they research specific shopping solutions. The LearnSomethingAbout series currently encompasses vitamin, hair care and skin care topics, with more than 40 categories under development.