05.01.07
Leaving behind the nondescript packaging and “generic” identity of a decade ago, private-label or store-brand food and beverage sales are soaring, according to “Private Label Food and Beverages in the U.S.,” a new report from market research firm Packaged Facts, New York, NY. The report estimates 2006 sales at more than $48 billion, and projects that sales will top $56 billion by 2011. Dairy and grain foods lead the pack, with 2006 U.S. retail sales reaching more than $7 billion and $5 billion, respectively. In the beverage category, store brand bottled water and energy drinks top the list, with bottled water growing by more than 12%.