10.01.06
Mirtoselect New Logo Campaign
Indena S.p.A. has filed a new logo for its signature product Mirtoselect. “It was Indena which developed the bilberry extract containing 36% anthocyanins, also known as anthocyanosides, exclusively extracted from the Vaccinium myrtillus fruit,” said Christian Artaria, marketing director, Indena. “For this reason Mirtoselect is already a well-known brand and many of our customers are already displaying it in their labels as a sign of quality. The new logo will make the product more distinctive and appealing and is aimed to be a clear sign of assurance of the perfect consistency and quality of our product.” Last year, Indena validated an HPLC method that allows the identification and the direct quantification of all the bilberry anthocyanins, both in plant material and in extracts.
For further information: 39-2-202391.
Indena S.p.A. has filed a new logo for its signature product Mirtoselect. “It was Indena which developed the bilberry extract containing 36% anthocyanins, also known as anthocyanosides, exclusively extracted from the Vaccinium myrtillus fruit,” said Christian Artaria, marketing director, Indena. “For this reason Mirtoselect is already a well-known brand and many of our customers are already displaying it in their labels as a sign of quality. The new logo will make the product more distinctive and appealing and is aimed to be a clear sign of assurance of the perfect consistency and quality of our product.” Last year, Indena validated an HPLC method that allows the identification and the direct quantification of all the bilberry anthocyanins, both in plant material and in extracts.
For further information: 39-2-202391.