Named after the universally recognized breast cancer awareness pink ribbon, Ribbon Nutrition, St. Petersburg, FL, recently introduced a line of 40 premium dietary supplements in bottles that are displayed upside down. The new line includes, among others, Fish Oil, Earth Energy Multi-Vitamin, Pre-Natal Plus DHA and Core Antioxidant. The company is donating up to 10% of total company revenues to its non-profit partners in the fight against breast cancer, which now strikes more women in the world than any other type of cancer. Ribbon’s products are stickered on top with the Million Dollar Flip logo. When monies donated reach this milestone, the company will—with great fanfare—flip the bottles over.