Gatorade, a Quaker company, Chicago, IL, has developed a new product called Gatorade Endurance Formula, which is a specialized sports drink containing a unique blend of electrolytes designed to meet the needs of athletes during longer, more intense workouts and competitions when fluid and electrolyte losses become substantial. According to the company, Gatorade Endurance Formula contains a specialized five-electrolyte blend, including nearly twice the sodium (200 mg) and three times the potassium (90 mg) of Gatorade Thirst Quencher, as well as chloride, calcium and magnesium. Like Gatorade Thirst Quencher, Gatorade Endurance Formula contains a scientifically balanced 6% carbohydrate blend that helps speed fluid back into the body and fuel working muscles. Gatorade Endurance Formula is nationally available in a 34-oz. bottle at grocery, convenience and mass merchants nationwide. It comes in three flavors including Lemon-Lime, Fruit Punch and Orange.
Maria Mascaraque, Associate, Health & Wellness Research, Euromonitor International||November 1, 2016 An aging population and growing demand for naturally functional products continue to drive a healthy industry.