Suja Juice Joins Forces with Coca-Cola
Suja Life LLC, San Diego, CA, announced an investment and distribution partnership with The Coca-Cola Company, Atlanta, GA. Coca-Cola's minority investment will increase the availability of Suja, moving the brand closer to achieving its mission of “democratizing organic, cold-pressured juice.”
The Coca‑Cola Company will begin distributing Suja through the Odwalla chilled direct store delivery system. In addition, the Merchant Banking Division of Goldman Sachs has made a minority investment in Suja. The company said the closing of these deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand.
"When we started our home-delivery juicing company in San Diego about three years ago, we couldn't have imagined the incredible growth and consumer demand that we face today," said Jeff Church, co-founder and CEO of Suja. "As we continued to innovate and find ways to democratize juice, we soon realized that for us to take the business to the next level in providing organic, cold-pressured juice to even more people, we needed to find the correct strategic partners. As these new partnerships begin, nothing will change in Suja's promise to its fans: our juice will always be organic, non-GMO, cold-pressured, and free of any additives."