- Healthy
- Active
- Mass
- Boomer
Properties
- Strength (Protein)
- Endurance (Complex Carbs from Whole Grains)
- Flexibility (Glucosamine Chondroitin)
- General Health ( Vitamins & Minerals, Fiber, Low Fat, Lower Sugar)
Positioning
- Lifestyle Shake for Healthy Actives
Differentiation
- Better For You with Complex Carbs from whole grains, Lower Sugar, Low Fat
- Heart Health
- Joint Mobility