"Qualitas is working to transform the category of omega-3s, and this partnership with H-E-B is an important step in our journey to providing consumers everywhere with high quality, vegan, sustainably-grown nutritional products," said Miguel Calatayud, who joined Qualitas Health in March 2016 as CEO. "Most people don't know that fish and krill get their omega-3s from algae. At Qualitas, we go directly to the source for 'the original omega-3s.' We provide consumers with omega-3s that are fully vegetarian, highly bioavailable, and grown in a 100% sustainable process."
Added Corinna Bellizzi, vice president of global sales for Qualitas Health: "We couldn't be happier to have H-E-B as our exclusive retailer as we disrupt the omega-3 category with a vegan alternative that's proudly Texas Grown, with a GoTexan seal on every alGeepa product. Go Texan, an effort of the Texas Department of Agriculture, promotes the products, culture and community that call Texas home—a perfect fit for both H-E-B and Qualitas Health."
The source of alGeepa's nutrition comes from its core ingredient, Almega PL, a 100% vegan, algae-based ingredient that is specifically designed to help the body absorb omega-3s faster and more completely. Omega-3s are a key part of a healthy diet, leading to improved cardiovascular function, nervous system function and immunity.
Algae is the foundation of Qualitas Health's products; it contains nutrients like protein, omega-3s and omega-7s and is capable of flourishing in arid environments and utilizing readily available inputs like salt water and CO2 to grow. Until recently, the nutritional promise of algae remained unrealized, as it proved too expensive to farm in substantial quantities. Qualitas has created the first global algae-based products platform to deliver vegan, highly bioavailable nutritional products with full traceability, the company said.
Since taking the lead as CEO last year, Mr. Calatayud has built a team of veteran executives from the food and nutrition industry as well as algae cultivation experts to guide Qualitas through its upcoming product launches and production growth. The revamped executive team includes Ms. Bellizzi, omega-3 industry veteran responsible for Nordic Naturals' rapid growth; VP of Algae Production Operations Dr. Rebecca White, internationally recognized algae expert and former director of cultivation at Sapphire Energy; CFO Javier Rivera, 19-year finance veteran in publicly traded companies; and VP of Quality and Regulatory Affairs Dr. Subhash Khare, experienced leader of diverse teams at bio/pharmaceutical companies including Hospira and Abbott Labs.