Excluding the U.S. and Canada, Packaged Facts identified 10 countries that represent as much as two-thirds of the new global non-GMO product introductions from 2009-2013. Russia is the leader with 15% share, followed by the U.K. with a share of 10%. From a comprehensive global perspective, the U.S. share is roughly 40%. Aside from the U.S. and Canada, Europe represents seven in 10 global non-GMO food and beverage rollouts between 2009 and 2013. Europe is followed at a considerable distance by Asia and Oceana.
Packaged Facts projected that non-GMO sales will increase in all regions of the globe, as will the practice of labeling foods and beverages with non-GMO verified or certified labels. Prompting increases will be the inevitable expansion of GMO crops into territories where they had previously been banned or limited. Concerned shoppers will want GMO and non-GMO labeling to help them distinguish between the two types of products. The BRIC nations—Brazil, Russia, India and China—will be fertile territory for non-GMO sales as their emerging middle classes look for healthier eating options, according to David Sprinkle, research director for Packaged Facts.
As other nations seek to clarify the labeling of their products, both GMO and non-GMO, Packaged Facts projected the portion of the global non-GMO market represented by sales in the U.S. will decline through 2017. In addition, non-GMO labeling will become more available as certified testing operations, like NSF International, join Cert ID in the non-GMO verification market to take advantage of a growing demand from marketers.