Breaking News

J. M. Smucker Acquires Ancient Grains Company

August 22, 2013

Enray’s truRoots brand offers on-trend product platform in the growing gluten-free market.

The J. M. Smucker Company has completed an acquisition of Enray Inc., Livermore, CA, a leading manufacturer and marketer of premium organic, gluten-free ancient grain products, including sprouted and non-sprouted grains, pasta and cookies, which are primarily sold under its flagship brand truRoots.

Enray generated net sales of more than $45 million over its latest 12-month period. The transaction includes a leased manufacturing facility in Livermore. Details of the transaction were not disclosed.

"This acquisition strengthens and adds to the breadth of our natural foods business, extending it beyond the leadership position we currently hold in the natural and organic beverages category," said Richard Smucker, CEO. "The addition of the truRoots brand and its organic quinoa and other ancient grain products provides an on-trend, compelling product platform across the rapidly growing gluten-free market."

blog comments powered by Disqus
  • Repositioning Nutraceutical Products for Growth Markets

    Repositioning Nutraceutical Products for Growth Markets

    A. Elizabeth Sloan, PhD & Catherine Adams Hutt, PhD, RD, CFS, Sloan Trends, Inc.||September 8, 2015
    Older active adults, a fear of all things artificial and more natural solutions for minor ailments will drive the marketplace.

  • Clean & Green

    Clean & Green

    Lisa Olivo, Associate Editor||September 8, 2015
    Green foods emerge as easy and convenient options for health conscious consumers to get their nutrients.

  • MarketWatch 2015

    MarketWatch 2015

    September 1, 2015
    Recent news and analysis in the beauty and wellness markets.