SPINS, Schaumburg, IL, reported that organic products continue to be top of mind for consumers and are a growing, multi-billion dollar business within Natural, Specialty Gourmet and Conventional retail channels. A new assessment from SPINS reviewed how organic products are defined and which segments are driving growth, focusing on products that contain at least 70% certified organic content.
According to the report’s findings, organic products saw 13% growth across retail channels, which was worth more than $11.2 billion in dollar sales.
Further, SPINS found that over 63% of packaged produce and over 69% of milk sold in natural supermarkets were certified organic.
By volume, organic packaged produce represented the largest sales category, with sales worth more than $26 billion in the conventional all outlet combined category. Organic milk earned $1.2 billion in sales, followed by yogurt and kefir with $448 million, energy bars and gels with $398 million, and eggs with $368 million.
The segments that saw the largest increase in sales were shelf stable meats, poultry and seafood, which saw 61% growth in the past year; in addition to baby food with grew 34%; and shelf stable functional beverages, which had a sales increase of 33%.
To view SPINS infographic on the growing organic market visit: http://www.spins.com/?page_id=8768