Breaking News

Starbucks & Danone Join Forces to Create Specialty Yogurt

July 29, 2013

Starbucks Coffee Company and Danone have joined in a strategic agreement to offer a jointly created and developed selection of new specialty yogurt products in participating Starbucks stores and in grocery channels.

Seattle-based Starbucks Coffee Company and Danone, Paris, France, have joined in a strategic agreement to offer a jointly created and developed selection of new specialty yogurt products in participating Starbucks stores and in grocery channels. This will advance Danone’s ambition to expand yogurt consumption in the U.S., while growing Starbucks health and wellness offerings for its customers under the company’s Evolution Fresh brand.
 
A new portfolio under the brand name Evolution Fresh, Inspired by Dannon, will offer ready-to-eat Parfait Greek yogurt products co-created by Starbucks and Danone for exclusive distribution in the U.S. Starbucks will offer the products through its stores in spring 2014, and Danone in grocery channels in 2015. The companies are planning to extend distribution to include targeted markets around the world in a second phase that builds upon the success of the U.S. initiative.
 
“Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. Today’s announcement underscores this commitment through the transformation of our existing yogurt offerings and our multi-year agreement with Danone,” said Howard Schultz, Starbucks chairman, president and chief executive officer. “We are energized by the strong customer response to Evolution Fresh offerings, and believe a strategic agreement with Danone, the world leader in fresh dairy products, affords us the perfect opportunity to grow— and elevate — the Evolution Fresh brand both in our stores and in CPG channels.”
 
“With a fast-growing but still low penetration of the yogurt category, the U.S. remains a key growth opportunity for Danone,” said Danone chief executive officer Franck Riboud. “The recent success of the Greek segment and our Oikos brand have confirmed the growing appeal of tasty and nutritious yogurts for U.S. consumers and established Dannon’s leadership in the market. We believe this attraction will be further enhanced by our new access to millions of consumers through distribution in Starbucks stores, as well as through the addition of an exciting new brand, Evolution Fresh, inspired by Dannon.”
 
Beyond this initiative, Starbucks and Danone will seek additional ways to leverage joint opportunities across other products and markets in the months to come.
The financial terms of the agreement were not disclosed.

blog comments powered by Disqus
  • Ingredient Authentication in the Lab

    Ingredient Authentication in the Lab

    Richard A. Lovett, JD, PhD, Contributing Writer||January 5, 2016
    Development of standard method performance requirements is critically important work in the dietary supplement industry.

  • Healthy Snacks & Bars: Fresh Opportunities for Growth

    Healthy Snacks & Bars: Fresh Opportunities for Growth

    Robin Wyers, Chief Editor, Innova Market Insights||January 5, 2016
    With an expanding definition of snacking, consumers have an appetite for clean label products that can deliver health benefits.

  • Healthy Immunity Through Stress Reduction

    Healthy Immunity Through Stress Reduction

    Lisa Schofield, Contributing Writer||January 5, 2016
    Addressing chronic stress and anxiety can have a significant effect on the immune system.

  • Frontline Puts Supplements On Defense

    Frontline Puts Supplements On Defense

    Sean Moloughney, Editor||January 26, 2016
    PBS segment questions the safety and effectiveness of common dietary supplements.

  • Smart Fat: High Fat Food For Health

    Smart Fat: High Fat Food For Health

    Lisa Olivo, Associate Editor||January 21, 2016
    Dr. Jonny Bowden outlines the benefits of a high fat, high protein, high fiber diet.

  • Cold-Pressed for Success

    Cold-Pressed for Success

    Lisa Olivo, Associate Editor||January 14, 2016
    Pressed Juicery Founder & CEO talks juice trends for the coming year.