Gluten sensitivity and Celiac disease are be coming more common, and as a result many opt to avoid the gluten that’s present in wheat, barley, rye and their derivatives. Further, gluten-free has become more or less synonymous with “healthy.” and many consumers opt for gluten-free products simply based on their “good for you perception.”
According to Markets and Markets report, major demand in this category is anticipated to come from countries such as the U.K., U.S., Italy, Spain, Germany, Australia, Brazil, Canada and India. The report finds North America to be the largest consumers of gluten-free products, and predicts Europe will show significant growth in the market in the near future.
Also, the report finds gluten-free products moving from health food stores, and expanding more into traditional grocery stores. As large supermarkets and mass market retailers focus more on “free-from products,” gluten-free sales by health and natural food stores are reducing. Products such as gluten-free snacks, breakfast cereals, bakery and confectionary are becoming commonplace in traditional grocery store settings.
For the full report, visit: http://www.marketsandmarkets.com/Market-Reports/gluten-free-products-market-738.html