“This is a huge win for the association, its members and non-members”, said association executive director Jeff Crowther. The new magazine entitled, “膳食与健康”, which roughly translates as “Nutrition and Health”, will be published in both Chinese and English. The magazine will be in electronic format going out to over sixty thousand readers in Mainland China. It will also have a smaller print run of around five thousand that will go out to some key officials and industry leaders. It is expected that readership will grow quickly once publishing begins.
The magazine aims to be a resource for companies launching new ingredients and products, introducing services and highlighting expos, conferences or training sessions in the Chinese market. The main objective of the magazine is to spread education and promote the development of the dietary supplement and overall natural health product industry in China.