In contrast, growth within the artificial/synthetic colors market has been more modest, with value sales increasing by less than 4% between 2007 and 2011. The segment is now worth an estimated $570 million, which is equivalent to 37% of the overall market (compared to 40% in 2007).
Chris Brockman, senior global food and drink analyst at Mintel, explained, “The results of the Southampton Six study has really accelerated the move toward natural colors in Europe, but other regions are also following suit as the consumer demand for more natural formulations builds and as key producers and retailers look to phase out artificial ingredients.”
The food industry alone accounts for a 70% share of the natural food colors market compared to 27% for soft drinks and just 3% for alcoholic beverages according to the Mintel and Leatherhead Food Research report.
Furthermore, according to the research, the use of natural colors in new launches of food and drinks outweighs the use of artificial/synthetic colors by 2:1 on a global basis. The report also highlights significant differences between regions in their migration to the use of natural colors. Europe has moved strongly towards the use of more natural colors, and leads the way globally, overall using them in 85% of new product launches between 2009 and 2011.
Overall, the global market for food colors was worth an estimated $1.55 billion in 2011. This represents growth of 13% from 2007. However, while developing, average annual growth levels currently lie between 2% and 3%, down from the 4-5% experienced throughout most of the previous decade.
“Much of this slowdown in growth can be attributed to the global economic recession, and its subsequent effect on consumer expenditure on many sectors of the global food and drinks industry, as well as the continued decline in demand for artificial/synthetic food colorings,” Mr. Brockman continued.
The report predicts that the trend toward greater use of natural colors will continue, especially within premium food and drink segments and in products positioned for children.
Rachel Wilson, principal technical advisor at Leatherhead Food Research, reported, “The drive for natural food formulations will endure in the global food and drink industry as consumers continue to seek simplicity and purity in food and drink ingredients lists. The use of natural colors in new food and drink launches will thus continue to outpace artificial colors globally in the foreseeable future.”