• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Nutraceuticals
    • Markets
    • Health
    • Blogs
    • Jobs
    • Events
    • Buyers' Guide
    • Showcases
    • More
  • Magazine
  • News
  • Exclusives
  • Nutraceuticals
  • Markets
  • Health
  • Blogs
  • Jobs
  • Events
  • Buyers' Guide
  • Showcases
  • Current & Past Issues
    Features
    Columns
    Editorials
    Digital Edition
    Subscribe Now
    Advertise Now
    eNewsletter
    Editorial Guidelines
    Top Features
    What Women Want: Clean, Transparent & Personalized Products

    Demand for Protein Propels Market Diversity & Product Innovation

    The Future of Nutraceuticals Packaging

    Swisse Wellness Adopts Unique Label, Branded Desiccant to Protect Product Authenticity

    Consumers Seek Added Nutritional Boost from Antioxidants
    Blogs & Guest Articles
    Breaking News
    Certifications, Approvals and Patents
    Exclusives
    Industry & Market News
    People
    Products
    Regulatory
    Research
    Supplier News
    Live From Shows
    Top News
    Compounds in Grapes, Dark Chocolate, Coffee, & Blueberries May Treat Depression

    Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol

    Industry Interest in Nutrigenomics is Growing

    Omax Health Unveils Alpha & Omega Cognitive Boost

    Study Examines Vitamin K2 Content in Cheese
    Antioxidants
    Dairy-Based Ingredients
    Enzymes
    Fatty Acids
    Fiber & Carbohydrates
    Green Foods
    Herbs & Botanicals
    Marine Nutraceuticals
    Minerals
    Omega 3s
    Probiotics & Prebiotics
    Proteins, Peptides, Amino Acids
    Sweeteners
    Vitamins

    Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol

    Omax Health Unveils Alpha & Omega Cognitive Boost

    Study Examines Vitamin K2 Content in Cheese

    Probi Probiotics Show Benefits for Bone Health

    Study Questions Omega-3's Benefits for Dry Eye
    Consumer Trends
    Contract Manufacturing
    Cosmeceuticals / Nutricosmetics
    Delivery & Dosage Technologies
    Dietary Supplements
    Flavors & Colors
    Functional Foods & Beverages
    Healthcare Trends
    Medical Nutrition
    Mergers & Acquisitions
    Natural/Organic
    Nutrition Bars
    Packaging
    Pet Nutraceuticals
    Quality & Safety
    Regulations
    Research
    Testing
    World Markets

    Compounds in Grapes, Dark Chocolate, Coffee, & Blueberries May Treat Depression

    Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol

    Industry Interest in Nutrigenomics is Growing

    Omax Health Unveils Alpha & Omega Cognitive Boost

    Study Examines Vitamin K2 Content in Cheese
    Bone & Joint Health
    Cancer Risk
    Cardiovascular Health
    Cognitive Function
    Diabetes & Blood Sugar Management
    Digestive Health
    Energy
    Eye Health
    Healthy Aging
    Immune Function
    Infant & Children's Health
    Inflammation
    Men's Health
    Mood Health & Sleep
    Oral Health
    Sexual & Reproductive Health
    Skin Health
    Sports Nutrition
    Weight Management/Weight Loss
    Women's Health

    Compounds in Grapes, Dark Chocolate, Coffee, & Blueberries May Treat Depression

    Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol

    Omax Health Unveils Alpha & Omega Cognitive Boost

    Study Examines Vitamin K2 Content in Cheese

    Probi Probiotics Show Benefits for Bone Health
    Industry Events
    Live From Show Events
    Webinars
    All Companies
    Categories
    Trade Associations
    Company Capabilities
    Add New Company
    International Buyers Guide Companies
    Sigachi US Inc.

    Global Curcumin Association

    Consumer Product Testing Co., Inc.

    Aker BioMarine

    Marcor, an Azelis Company
    Companies
    Product Releases
    News Releases
    Literature / Brochures
    White Papers
    Jobs
    VIdeos
    Services
    Add New Company
    International Buyers Guide Companies
    Stepan Lipid Nutrition

    PLT Health Solutions

    Sabinsa Corporation
    • Magazine
      • Current / Back Issue
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers' Guide
      • All Companies
      • Categories
      • Trade Associations
      • Company Capabilities
      • Add Your Company
    • Nutraceuticals
      • Antioxidants
      • Dairy-Based Ingredients
      • Enzymes
      • Fatty Acids
      • Fiber & Carbohydrates
      • Green Foods
      • Herbs & Botanicals
      • Marine Nutraceuticals
      • Minerals
      • Omega 3s
      • Probiotics & Prebiotics
      • Proteins, Peptides, Amino Acids
      • Sweeteners
      • Vitamins
    • Markets
      • Consumer Trends
      • Contract Manufacturing
      • Cosmeceuticals / Nutricosmetics
      • Delivery & Dosage Technologies
      • Dietary Supplements
      • Flavors & Colors
      • Functional Foods & Beverages
      • Healthcare Trends
      • Medical Nutrition
      • Mergers & Acquisitions
      • Natural/Organic
      • Nutrition Bars
      • Packaging
      • Pet Nutraceuticals
      • Quality & Safety
      • Regulations
      • Research
      • Testing
      • World Markets
    • Health
      • Bone & Joint Health
      • Cancer Risk
      • Cardiovascular Health
      • Cognitive Function
      • Diabetes & Blood Sugar Management
      • Digestive Health
      • Energy
      • Eye Health
      • Healthy Aging
      • Immune Function
      • Infant & Children's Health
      • Inflammation
      • Men's Health
      • Mood Health & Sleep
      • Oral Health
      • Sexual & Reproductive Health
      • Skin Health
      • Sports Nutrition
      • Weight Management/Weight Loss
      • Women's Health
    • Online Exclusives
    • Slideshows
    • Blogs & Guest Articles
    • Health E-Insights
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Research
      • TrendSense
      • Monograph Center
      • White Papers
      • Research News
    • Jobs
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Supplier Showcases
      • Companies
      • Product Releases
      • News Releases
      • Literature / Brochures
      • White Papers
      • Jobs
      • VIdeos
      • Services
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    ConsumerLab.com Survey Reveals Popular Supplements, Purchasing Trends

    ConsumerLab.com's Survey of Vitamin and Supplement Users polled over 10,000 supplement consumers, revealing popular supplements and purchasing trends.

    Related CONTENT
    • Vitamin Branding Corp. Unveils Everlast Nutrition Product Line-up
    • Health Strategy Spotlight: Case Study: Zoomedia
    • U.S. Supplement Use Remains Stable
    • Packaged Facts Outlines Key Trends Driving Nutritional Supplement Sales
    • Carlson Vitamin C Gummies Target Immunity
    02.01.13
    ConsumerLab.com recently completed a survey of vitamin and supplement users, which polled over 10,000 people who take supplements, and found that CoQ10, digestive enzymes, probiotics, and B vitamins were the four categories experiencing the most growth over the prior year. The percentage of respondents using those supplements rose, respectively, by 5.1, 5.0, 3.0, and 2.5 points compared to the prior year. The most popular supplements, based on the percentage of respondents using them, were fish/marine oils (71.7%), multivitamins (65.4%), vitamin D (55.5%), CoQ10 (54.1%), calcium (48.4%), B vitamins (44.2%), and vitamin C (41.2%), followed by 25 other common supplements. The largest declines were in the use of calcium supplements and multivitamins, which fell, respectively, by 2.2 and 1.7 percentage points.
     
    The majority of respondents (87%) were 45 years of age or older and female (55.5%). On average, the respondents took 6.6 different supplements daily.
     
    According to the survey, women were much more likely than men to take supplements containing vitamin D, calcium, B vitamins, magnesium, probiotics or iron. Men were more likely than women to take CoQ10, vitamin C, herbs, glucosamine/chondroitin, other minerals (i.e., other than calcium, magnesium and iron), vitamin E, resveratrol, melatonin, amino acids, plant sterols/stanols, vitamin A/beta-carotene, SAMe, "super fruits," sports supplements, and "enhancement" supplements (which less than 1% of women indicated using, compared to over 6% of men).
     
    The survey uncovered other important trends, particularly regarding use of the Internet in buying supplements. Online stores were used by 45.4% of respondents, rising 2.6 percentage points over the prior year to further distance it from the next most popular vendors: health food stores (used by 28.8% of respondents), warehouse clubs (28.2%), mail order catalogues (27.7%), supermarkets (25.7%), vitamin stores (24.7%), pharmacies (24.4%), mass merchants (16.8%), direct distributors (12.3%), and health care practitioners (7.6%).
     
    Further evidence of the influence of the Internet is that among the 851 different retailers from which respondents buy supplements, Amazon is the 3rd most popular, up from 10th the prior year, 13th in 2010, and 16th in 2009.
     
    Other notable findings regarding the use of the Internet to purchase dietary supplements:
    • People who used the most supplements are especially likely to shop online. Among those taking 10 or more supplements daily, 56.7% purchased online compared to 24.2% of those taking only one supplement.
    • 49.2% of men shopped online vs. 42.8% of women.
    • Although Internet shopping decreased with age, 30% of those over age 85 shopped online for supplements -- up from 15% last year. More than 58% of respondents under age 45 shopped online.
     
    Respondents also rated 1,438 brands and 851 merchants they used. The supplement brands and merchants receiving the highest rating on overall consumer satisfaction within their specific market segment are listed on the ConsumerLab.com website.
    Related Searches
    • Fruits
    • Vitamin D
    • Minerals
    • Herbs
    Related Knowledge Center
    • Healthcare Trends
    • Vitamins
    • Dietary Supplements
    Suggested For You
    New Medical Device Regulation Update New Medical Device Regulation Update
    Transforming Health with Nature’s Sunshine Transforming Health with Nature’s Sunshine
    Study Shows Curcumin Benefits Bone Density Study Shows Curcumin Benefits Bone Density
    TREHA Trehalose Available As ‘Natural Flavor’ TREHA Trehalose Available As ‘Natural Flavor’
    ConsumerLab.com Tests Popular Vitamin D Supplements ConsumerLab.com Tests Popular Vitamin D Supplements
    Algatechnologies Introduces Whole-Algae AstaPure Natural Astaxanthin Algatechnologies Introduces Whole-Algae AstaPure Natural Astaxanthin
    ConsumerLab.com Urges Caution with Kelp Supplements ConsumerLab.com Urges Caution with Kelp Supplements
    Vitamin D Maintains Popularity Among Supplement Users Vitamin D Maintains Popularity Among Supplement Users
    ConsumerLab.com Evaluates B Vitamin Supplements ConsumerLab.com Evaluates B Vitamin Supplements
    ConsumerLab.com Evaluates Choline Supplements ConsumerLab.com Evaluates Choline Supplements
    Carlson Vitamin C Gummies Target Immunity Carlson Vitamin C Gummies Target Immunity
    Packaged Facts Outlines Key Trends Driving Nutritional Supplement Sales Packaged Facts Outlines Key Trends Driving Nutritional Supplement Sales
    U.S. Supplement Use Remains Stable U.S. Supplement Use Remains Stable
    Health Strategy Spotlight: Case Study: Zoomedia Health Strategy Spotlight: Case Study: Zoomedia
    Vitamin Branding Corp. Unveils Everlast Nutrition Product Line-up Vitamin Branding Corp. Unveils Everlast Nutrition Product Line-up

    Related Breaking News

    • Breaking News | Dietary Supplements | Healthcare Trends | Industry & Market News | Mergers & Acquisitions | World Markets

      P&G Acquires Merck KGaA’s Consumer Health Business

      P&G also dissolved its joint venture with Teva Pharmaceutical Industries.
      04.20.18

    • Breaking News | Functional Foods & Beverages | Mood Health & Sleep | Research | Research News
      Compounds in Grapes, Dark Chocolate, Coffee, & Blueberries May Treat Depression

      Compounds in Grapes, Dark Chocolate, Coffee, & Blueberries May Treat Depression

      Dihydrocaffeic acid and malvidin-3’-O-glucoside were used as a ‘prophylactic and therapeutic’ treatment in an animal model.
      04.20.18

    • Breaking News | Cardiovascular Health | Functional Foods & Beverages | Omega-3s | Research | Research News
      Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol

      Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol

      Eating fatty fish increased the size and lipid composition of HDL particles, and camelina oil decreased IDL particles.
      04.20.18


    • Breaking News | Consumer Trends | Dietary Supplements | Healthcare Trends | Industry & Market News
      Industry Interest in Nutrigenomics is Growing

      Industry Interest in Nutrigenomics is Growing

      Nutrigenomics allows companies to offer consumers nutritional advice based on their DNA.
      04.20.18

    • Breaking News | Certifications, Approvals & Patents | Minerals | Natural/Organic | Quality & Safety | Regulations | Supplier News

      Balchem’s VitaCholine Earns Non-GMO Project Verification

      Company announces its newest certification.
      04.19.18

    • Breaking News | Cognitive Function | Dietary Supplements | Minerals | Omega-3s | Products
      Omax Health Unveils Alpha & Omega Cognitive Boost

      Omax Health Unveils Alpha & Omega Cognitive Boost

      Supplement designed to support memory, focus, and concentration.
      04.19.18


    • Breaking News | Cardiovascular Health | Dairy-Based Ingredients | Functional Foods & Beverages | Research | Research News | Supplier News
      Study Examines Vitamin K2 Content in Cheese

      Study Examines Vitamin K2 Content in Cheese

      Research finds cheese and curd are the most important sources of long-chain menaquinones in the Western diet.
      04.17.18

    • Bone & Joint Health | Breaking News | Probiotics & Prebiotics | Research | Research News | Supplier News
      Probi Probiotics Show Benefits for Bone Health

      Probi Probiotics Show Benefits for Bone Health

      Bone health is a new indication area for probiotics.
      04.17.18

    • Breaking News | Eye Health | Industry & Market News | Omega-3s | Research | Research News
      Study Questions Omega-3

      Study Questions Omega-3's Benefits for Dry Eye

      NIH-funded study finds omega-3s fail to yield beneficial results; GOED responds.
      04.17.18


    • Breaking News | Delivery & Dosage Technologies | Dietary Supplements | Industry & Market News

      Tespo Raises $3.5M in Series A Funding Led by DSM Venturing

      Health & wellness tech company will use funds to expand into personalized supplementation.
      04.17.18

    • Breaking News | Herbs & Botanicals | Quality & Safety | Research | Research News | Supplier News | Testing
      Botanical Adulterants Prevention Program Issues Pomegranate Laboratory Guidance Document

      Botanical Adulterants Prevention Program Issues Pomegranate Laboratory Guidance Document

      Document evaluates strengths and weaknesses of various lab methods to verify authenticity of pomegranate juice and extracts.
      04.16.18

    • Breaking News | Cognitive Function | Mood Health & Sleep | Research | Research News
      NIH Study Links Lack of Sleep Alzheimer’s Risk

      NIH Study Links Lack of Sleep Alzheimer’s Risk

      Preliminary study shows increased levels of beta-amyloid, a protein in the brain associated with the disease.
      04.16.18

    • Breaking News | Cancer Risk | Herbs & Botanicals | Research | Research News
      Anthocyanins from Berries Linked to Possible Cancer Treatment

      Anthocyanins from Berries Linked to Possible Cancer Treatment

      New health benefits discovered in berry pigment.
      04.09.18

    • Breaking News | Probiotics & Prebiotics | Research | Research News | Supplier News | Women's Health

      Lesaffre Human Care Unveils New Clinical Research of S. cerevisiae for Women’s Health

      Two new human clinical trials demonstrate the benefits of this probiotic yeast ingredient.
      04.09.18

    • Breaking News | Delivery & Dosage Technologies | Immune Function | Probiotics & Prebiotics | Products | Vitamins

      Emercen-C Adds Probiotic Fortified Formula

      Powdered sachet provides vitamin C and probiotics.
      04.06.18

    Breaking News
    • P&G Acquires Merck KGaA’s Consumer Health Business
    • Compounds in Grapes, Dark Chocolate, Coffee, & Blueberries May Treat Depression
    • Research Finds Fatty Fish and Camelina Oil Benefit Cholesterol
    • Industry Interest in Nutrigenomics is Growing
    • DSM Opens Seven-Acre Solar Field
    View Breaking News >
    CURRENT ISSUE

    April 2018

    • Demand for Protein Propels Market Diversity & Product Innovation
    • The Future of Nutraceuticals Packaging
    • Swisse Wellness Adopts Unique Label, Branded Desiccant to Protect Product Authenticity
    • What Women Want: Clean, Transparent & Personalized Products
    • View More >

    Copyright © 2018 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.