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Hain Celestial Completes Acquisitions of BluePrint Juice Brand



Published December 28, 2012
Related Searches: Beverages Enzymes Nutrients Whole Foods
The Hain Celestial Group, Melville, NY, has closed the acquisition of BluePrint brand, a nationally recognized leader in the raw juice category based in New York City.

The BluePrint brand generated approximately $20 million in sales in calendar year 2012 and is expected to be accretive to Hain Celestial's earnings in 2013. Details of the transaction were not disclosed.

"We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice. The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category," said Irwin D. Simon, founder, president and CEO of Hain Celestial. "We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand. We welcome BluePrint's founder, Zoe Sakoutis, and co-founder, Erica Huss, along with Chief Operating Officer, Jim DePietro, and the entire team on the east and west coasts and look forward to growing BluePrint brand into a global business."

"We are absolutely thrilled to join the Hain Celestial family of brands and take our business to the next level," commented Zoe Sakoutis, founder, and Erica Huss, co-founder. "Hain Celestial's commitment to supporting a healthy lifestyle is reflected in their portfolio of products, and they are the ideal partner with whom we can grow and expand the BluePrint brand. Irwin Simon has put together a tremendous team, and we look forward to working alongside them to create a successful partnership."

BluePrint is a marketer and manufacturer of raw, organic cold-pressed fruit and vegetable juices and juice beverages. The line includes BluePrintCleanse, a raw juice cleanse program designed to detoxify the body; BluePrintJuice, a line of juice beverages; and BluePrintBar, a raw fruit and nut bar. Launched in New York City in 2007 and delivered nationwide, BluePrint was designed with the goal of making raw foods and juice cleansing adaptable into even the busiest of lifestyles.

A pioneer in the modern juice cleanse category, the BluePrint brand has attained significant growth in the U.S. since its founding. In 2011 BluePrint brand opened a second manufacturing facility in Los Angeles and began shipping to Canada; the brand also began to sell its juices and juice beverages at markets nationwide including FreshDirect, Whole Foods Market, Dean & DeLuca and more. 


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