Forward Foods was formed by senior food industry executives, key managers of Nexts bar business, and New York private investment firm, Emigrant Capital, to acquire Detour.
Next Proteins is recognized as an authority on the many advantages and functional applications of whey. The company has invested approximately $7 million in whey research and clinical testing since it was founded by U.K. Olympic medalist, David Jenkins, who continues to serve as CEO.
According to Forward Foods' CEO Patrick Muldoon, the new company will focus on further developing the popular Detour bar line to gain share in the fast growing segment of on-the-go nutrition.
"We are thrilled by the Detour brand line-up of protein bars, as well as its unique proprietary manufacturing platform," said Mr. Muldoon. "Our extensive resources will assure the highest industry level of product quality and taste, as well as enable us to constantly innovate utilizing the technology and flexibility of our production facility to deliver the freshest and most functional bars in the market."
Mr. Jenkins explained that Designer Whey, the signature brand that launched the success of his whey protein company, would continue to be developed by Next. "Together with Forward Foods, we're focused on promoting the scientific research that points to whey's numerous benefits, said Mr. Jenkins. We're also looking at ways to introduce the whey experience to new consumers and new markets, taking whey protein beyond a health and fitness niche to becoming a lifestyle ingredient and product."