Scientists in Finland have discovered that cheese can help preserve and enhance the immune system of the elderly by acting as a carrier for probiotic bacteria.
The European and the U.S. market for prebiotics is projected to reach nearly $1.2 billion and $225 million, respectively, by the year 2015, according to a new report from Global Industry Analysts (GIA).
As consumers become increasingly open about their digestive health issues, companies are exploring new messages, reinventing old ingredients, and creating new formulations.
Updated technologies and scientific research have opened up the pre/probiotics market to allow for different delivery forms and additional benefits beyond gut health.
With consumers now accepting the fact that a healthy digestive system is crucial to overall well-being, the market is alive with new growth opportunities.