Nestle Performance Nutrition, under its PowerBar brand, has debuted Iron Girl Energy Bar in a co-branding effort with the Athleta Iron Girl Event Series. Iron Girl is part of World Triathlon Corporation (WTC), producers of the Ford Ironman World Cham… Read More »
Sales of energy bars have risen from less than $400 million in 1996 to more than $2 billion today, although this rate has now slowed and there are signs of saturation, according to Innova Market Insights. Read More »
Masterfoods USA, Hackettstown, NJ, has introduced Snickers® Marathon Energy Bars, which are designed for serious athletes or anyone looking for a simple energy boost. Snickers Marathon Energy Bars come in Chewy Chocolate Peanut and Multi-Grain C… Read More »
Indication: Glycemic and insulinemic response
Source: Med Sci Monit, 2003:9(2):CR84-90.
Research: A total of 20 healthy adult subjects were recruited to participate in a randomized trial investigating how energy bars of differing macronutrient… Read More »