The Cochrane systematic review focused on zinc as a means to prevent childhood death, including deaths caused by diarrhea, one of the biggest killers of children under five.
As consumers become increasingly open about their digestive health issues, companies are exploring new messages, reinventing old ingredients, and creating new formulations.
With consumers now accepting the fact that a healthy digestive system is crucial to overall well-being, the market is alive with new growth opportunities.
From children to 'tweens' to adults to baby boomers, nutraceuticals producers are staring at a world of opportunity, especially in the areas of weight loss, diabetes and heart health.